About

Performance Marketing

Real strategy. Real traffic. Real sales growth.

We are a Dubai-based marketing and consulting team focused on building end-to-end growth systems.
From strategy and traffic to CRM, sales processes, and automation — everything is aligned around revenue, not vanity metrics.

Strategy before execution

We start with business goals, unit economics, and sales logic — not with ads or tools.
Traffic connected to sales

Google Ads, paid media, and SEO integrated with CRM and analytics to track real results.
Systems that scale

We build marketing and sales systems that grow with your business, not temporary campaigns.

Experience & Expertise

Built on 15+ years of real business experience

Our team brings over 15 years of hands-on experience working across different industries, business models, and growth stages. We have worked with service companies, B2B businesses, high-ticket offers, and fast-scaling projects. This background allows us to see the full picture — from strategy and traffic to sales execution and operations.

We don’t rely on templates. We apply experience, data, and business logic to build systems that actually work.

15+ years

Practical experience in marketing, sales, and business development

Expertise

B2B, services, high-ticket offers, growth-stage companies

Leadership team

Leadership with real business and growth experience

Our leadership team combines strategic thinking with hands-on experience. We work closely with clients at every stage — from business analysis and growth planning to execution and scaling. This approach allows us to make decisions that are grounded in data, market reality, and long-term business goals.

Roman Lapaksin

CEO

Andrei Konev

CMO

Frequently asked questions

Clear answers to the most common questions about our approach, process, and results.

How do you start working with a new client?Alif Marketing2026-01-26T11:37:55+04:00

How do you start working with a new client?

We begin with a business and growth analysis. We review your current marketing, sales processes, analytics, and goals. Only after that do we define a clear growth strategy, priorities, and an implementation roadmap.

How do you measure results and performance?Alif Marketing2026-01-26T11:40:16+04:00

How do you measure results and performance?

We focus on measurable business outcomes, not vanity metrics. Performance is tracked through qualified leads, conversion rates, cost efficiency, and sales impact — all connected through analytics and CRM systems.

Do you guarantee specific results?Alif Marketing2026-01-26T11:42:35+04:00

Do you guarantee specific results?

We do not promise fixed numbers or unrealistic outcomes. Every business is different, and results depend on multiple factors. What we guarantee is a structured approach, transparency, data-driven decisions, and continuous optimization.

How involved do we need to be as a client?Alif Marketing2026-01-26T11:43:25+04:00

How involved do we need to be as a client?

We work as a strategic partner, not an external executor. Your involvement is mainly required at key decision points — defining goals, approving priorities, and reviewing results. Execution and coordination are handled by our team.

What makes your approach different from other agencies?Alif Marketing2026-01-26T11:42:55+04:00

What makes your approach different from other agencies?

We don’t start with ads or tools. We start with business logic. Strategy, traffic, sales, and analytics are treated as one system, not separate services. This allows us to build scalable solutions focused on long-term growth.

Our approach

Real strategy built around your business goals

We work closely with our clients as strategic partners, not external executors. Every engagement starts with understanding the business — its goals, economics, constraints, and growth potential. From there, we design a clear roadmap that aligns strategy, traffic, and sales into a single system.

Business-first thinking

We start with objectives, budgets, and unit economics — not channels or tools.
End-to-end visibility

Marketing, analytics, and sales are connected to measure real performance and outcomes.
Practical execution

Strategies are designed to be implemented, tested, and scaled — not left on slides.

Client results

Results that drive real business growth

“Great experience with Alif Marketing.
The team is highly professional and truly understands business needs. They don’t work with generic templates — everything is well thought out, data-driven, and focused on real results. Clear communication, strong strategy, and attention to detail made the collaboration smooth and effective. Highly recommended for anyone looking for reliable and results-oriented marketing.”

Murat T

“Alif is a great marketing agency that really knows how to organize business processes and build strong sales teams. Everything feels clear, smooth, and well thought out. It was a real pleasure working with Ahmad — very professional, supportive, and easy to communicate with. Highly recommend!”

Marina Bozhaeva

“Alif Marketing did a great job with our Google and Instagram ads. We saw better leads and they even helped us organize our sales team. Super easy to work with and really know their stuff. Recommended!”

Faraz Mateen

“Alif Marketing helped me with CRM implementation and sales department setup. Our collaboration led to improved organization of customer data and more efficient sales operations. I recommend this agency to anyone looking for a reliable partner in business growth.”

Magomed Sultyhov

“We ordered marketing research and marketing services for our real estate agency, and the experience was excellent. The team delivered everything on time, clearly understood our requirements, and implemented exactly what was discussed. Highly professional and reliable.”

Rus Sab

“Alif Marketing has been a great partner. Their ad campaigns delivered real results, and they also supported us in improving our sales department. Truly a dependable and efficient team.”

Abdullah Faisal

“Good experience with Alif Marketing. Their ads brought results, and they also helped us organize our sales department better. Solid team.”

Faryal Khawaja

“I would like to express my deep gratitude to the Alif marketing agency for their professionalism and outstanding services.
Alif is a true master of their craft. They not only installed a CRM program for my company but also configured our sales department, attracted clients through skillful advertising on various platforms, and provided an all-inclusive service.
I would like to emphasize their responsiveness and readiness to help at any time. Always available, they are prepared to address any arising questions and issues.
Alif Agency are genuine professionals in their field, and I consider myself very fortunate to have turned to them. I wholeheartedly recommend them to anyone seeking a reliable marketing partner.”

Smith Mago